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Rupeek is an online platform committed to deliver flexible loan products to all. Rupeek, in partnership with Banks and reputed NBFCs, use technology-first approach for building flexibility in products.

Secured Lending

About Rupeek

Rupeek Fintech, started in 2016, is an online lending platform that offers asset-backed loans. We leverage financial technology to operate a lending model that is drastically different compared to the lending model used by brick and mortar providers.


Our lending solutions are known for their affordable interest rates, which are probably among the lowest in the market. Our primary goal has always been to provide a pleasant customer experience for our investors and borrowers. Apart from our low-interest rates, we achieve this via personalised support, zero processing fee, on-demand pickup and safe return of valuables at consumers' doorstep.

Secured Lending

Secured Lending

A secured loan is a loan in which the borrower pledges some asset as collateral for the loan, which then becomes a secured debt owed to the creditor who gives the loan. Some common forms of secured loans are gold loans, mortagages and vehicle loans.


The organized Gold Loan market is expected to grow to 3.1 Lakh Crore by 2020. India is one of the largest consumers of gold with an estimated stock of 25,000 tonnes. With technology-based solutions, we aim to serve 10 million customers.

Loans at Rupeek

Loans at Rupeek

We offer short to mid term loans at customers doorstep. Borrowers can apply for a loan through Rupeek App, Website or by calling our Call Center in minutes. Our loan managers visit customers, appraise the gold and the loan amount is transferred to the customers account. The loan processing takes less than 60 minutes and the entire process takes less than 3 hours!

Secured Lending

ENGINEERING AT Rupeek

We’re a technology company built on the belief that innovative and creative financial solutions deliver more value.

Lending is simple yet intricate business. We are solving technical challenges in the areas of logistics, credit underwriting, risk assesment, security and process automation.

our partners

We have partnered with
Federal Bank and Yogakshemam.

Federal Bank
yogakshemam

Locate Us

We currently operate in 3 major cities in India

Bangalore

Bangalore

Chennai

Chennai

Hyderabad

Hyderabad